Senatore writes website articlesSEO contentfounder ghostwritingcase studiesreports and booksthe Imperium programme
An SEO content agency for brands with expertise worth sharing
What Senatore is
SENATORE writes website articles, SEO content and long-form editorial work for companies that have expertise worth publishing and no capacity to publish it.
Services
Each one is the same editorial method pointed at a different deliverable, and each has a published starting price.
Website articles · from $290
Publish the expertise you already have.
We interview the people who hold the knowledge, research the subject and build the argument before a sentence of it gets written. Every factual claim carries a source or it gets cut.
SEO & content · from $1,290 a month
Decide what deserves to exist, then write it.
We start from search intent rather than search volume, and map topics into clusters around the pages you already own. On-page structure, internal links and the pages to retire are recommendations we put in writing.
Ghostwriting · from $890 a month
Write under your name without sounding like an agency.
Every engagement opens with a recorded interview, and we log the phrases you actually return to, because that is where the argument lives. The byline is yours from the first draft and nothing is published without your written approval.
Imperium · from $2,290 a month
Stop publishing whenever somebody has an afternoon.
We hold the calendar, run the interviews and keep one house style across everything published under your name. Each month you get the output plus a review note saying what shipped, what it argued and what we would change.
The process
Compressed from the seven-step process Senatore used to describe: what was two steps is one decision point.
We learn the business, the audience, the subject and the objective, then record an interview with whoever holds the knowledge. Your own sentences become the reference for the writing.
We verify the claims, research the sources and build the argument. You approve the structure before a draft exists, and anything we cannot source is flagged rather than smoothed over.
We write against the approved structure, then tighten it: structure, evidence, voice. Every substantive cut carries a reason, so you can disagree with the judgement, not just the wording.
You review the final piece, and nothing is published under your name without your written approval. The work goes to your website, newsletter or byline ready to use as delivered.
From the blog
Every piece below is about the craft itself. No client claims, no case studies, no numbers nobody measured.
Editorial decisions · 13 min read · 2026-09-16
Articles stall for editorial reasons long before they stall for writing reasons. The usual blockage is a decision nobody has made.
By Senatore
Editing · 14 min read · 2026-09-16
The editorial pass is where ghostwriting either works or becomes a house style with someone else's name on it. Here is how we keep the author in the file.
By Senatore
SEO & content · 13 min read · 2026-09-16
Keyword research tells you what people search for, not what you are entitled to write about. Only one of those two things decides whether content works.
By Senatore
Working with writers · 13 min read · 2026-09-16
Most briefs describe a topic. The ones that produce a good draft describe a decision, an audience, an argument, an objection and an outcome.
By Senatore
