Editorial decisions · 11 min read · 2026-09-16
Content operations: why articles stall before they are written
Content operations break down long before the writing does. The usual blockage is an editorial decision nobody has made.
By Senatore
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Senatore’s own writing.
A website that sells editorial work should be able to demonstrate it. These pieces are about the craft itself — no client claims, no case studies, and no statistics we have not measured.
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Recent pieces
Editing · 11 min read · 2026-09-16
Voice in writing: how to edit without erasing it
Voice in writing is where ghostwriting either works or becomes a house style with someone else's name on it. Here is how we keep the author in the file.
By Senatore
SEO & content · 11 min read · 2026-09-16
Search intent optimization is an editorial decision before it is a technical one
Search intent optimization starts before the keyword list. Keyword research tells you what people search for. It does not tell you what you are entitled to write about.
By Senatore
Working with writers · 11 min read · 2026-09-16
A content brief template that answers five questions
Most briefs describe a topic. A content brief that produces a good draft describes a decision, an audience, an argument, an objection and an outcome.
By Senatore
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Verba volant, scripta manent.Spoken words fly. Written words remain.