SEO & content · 8 min read · 2026-10-13
An audit that produces a spreadsheet has produced an inventory. What follows is the version that ends with one fate, one owner and one reason beside every page.
By Senatore
SEO & content · 8 min read · 2026-10-13
An old article is not a writing problem. It is a decision that has been put off, and the cheapest answer is to update the page you already have.
By Senatore
SEO & content · 8 min read · 2026-10-13
Content pruning is not deletion. A page earns one of four fates, and what its address does next is a separate decision.
By Senatore
SEO & content · 13 min read · 2026-09-16
Search intent optimization starts before the keyword list. Keyword research tells you what people search for. It does not tell you what you are entitled to write about.
By Senatore
